染雾毕业论文英文摘要 篇一
Title: The Impact of Social Media on Consumer Behavior: A Study on the Fashion Industry
Abstract:
Social media has become an integral part of our daily lives, with millions of people actively engaging in various social platforms. This study aims to explore the impact of social media on consumer behavior, specifically in the context of the fashion industry. Through a comprehensive literature review and empirical research, this paper examines the influence of social media on consumer decision-making, brand perception, and purchase intention.
The literature review highlights the significant role of social media in shaping consumer behavior. It discusses the concept of social media, its evolution, and its impact on various industries. Additionally, it examines the theoretical frameworks and models used to understand the relationship between social media and consumer behavior, such as the theory of planned behavior and the information adoption model.
To empirically investigate the impact of social media on consumer behavior in the fashion industry, a survey was conducted among a sample of fashion consumers. The survey collected data on participants' social media usage, their perception of fashion brands on social media, and their purchase intention. The collected data were analyzed using statistical techniques, including descriptive statistics and regression analysis.
The findings of this study reveal that social media significantly influences consumer decision-making in the fashion industry. The results indicate that social media platforms are crucial sources of information for consumers when making fashion-related decisions. Moreover, the study finds that positive brand perception on social media leads to higher purchase intention among fashion consumers.
This research contributes to the existing literature by providing empirical evidence on the impact of social media on consumer behavior in the fashion industry. The findings suggest that fashion brands should actively utilize social media platforms to engage with their target audience and enhance brand perception. Additionally, this study offers valuable insights for marketers and practitioners in developing effective social media strategies to influence consumer behavior.
Keywords: social media, consumer behavior, fashion industry, brand perception, purchase intention
毕业论文英文摘要 篇二
Title: The Role of Corporate Social Responsibility in Building Brand Reputation: A Case Study of Company XYZ
Abstract:
Corporate social responsibility (CSR) has gained significant attention in recent years as businesses recognize the importance of sustainable and ethical practices. This study aims to investigate the role of CSR in building brand reputation, focusing on a case study of Company XYZ. Through a combination of literature review and qualitative analysis, this paper examines the relationship between CSR initiatives and brand reputation, as well as the impact of CSR communication on consumer perception.
The literature review explores the concept of CSR, its evolution, and its significance in today's business environment. It discusses the theoretical frameworks and models used to understand the relationship between CSR and brand reputation, such as the stakeholder theory and the halo effect. Additionally, it examines the various dimensions of CSR, including environmental sustainability, philanthropy, and ethical business practices.
To gain insights into the role of CSR in building brand reputation, a case study approach was adopted. Company XYZ, a leading multinational corporation known for its strong CSR initiatives, was selected as the focal point. Qualitative data was collected through interviews with key personnel involved in CSR activities and analyzed using thematic analysis.
The findings of this study reveal that CSR plays a crucial role in building brand reputation for Company XYZ. The analysis demonstrates that the company's CSR initiatives have positively influenced consumer perception and enhanced brand reputation. Moreover, the study highlights the importance of CSR communication in effectively conveying the company's commitment to sustainable practices and ethical business conduct.
This research contributes to the existing literature by providing a comprehensive understanding of the role of CSR in building brand reputation. The findings suggest that companies should prioritize CSR initiatives as an integral part of their brand strategy, as it can positively impact consumer perception and enhance brand reputation. Additionally, this study offers valuable insights for companies aiming to develop effective CSR communication strategies to engage with stakeholders and build trust.
Keywords: corporate social responsibility, brand reputation, sustainability, ethical practices, CSR communication
毕业论文英文摘要 篇三
毕业论文英文摘要 篇四
ABSTRACT
Weibo is one of the most important social media tools nowadays, thepopularization of Weibo brings a new kind of network marketing - Weibomarketing. Enterprises use Weibo' platform can carry out a series ofmarketing activities, in order to raise visibility and expand brand impact.
Weibo marketing has gradually become one of the indispensablemarketing channels of many companies.
However, as a new kind ofnetwork marketing, Weibo marketing has some significant differencefrom traditional marketing.
In addition, the influence factors of Weibomarketing effectiveness has not been precisely defined, and marketingeffectiveness is difficult to scientific assessment.
Therefore, the majorityof firms develop the Weibo marketing are blind, and Weibo marketing isstill at the exploratory stage.
How much benefit Weibo marketing canbring for enterprises, which is the enterprise most concern.
However, thescientific studies about the influence factors and evaluation of Weibomarketing effect are in a state of scarcity.
This paper takes the hotel's Weibo as the research object, and deeplystudies the influence factors and evaluation of the Weibo marketingeffect:
On the basis of summarizing those existing research on Weibomarketing, it is assumed that the decision-makers from different hotelshold tiie same degree of attention on Weibo marketing.
Then, this paperexplores the influence factors of hotels' Weibo marketing effect from theWeibo users' perspective, analyzes the Weibo users' behavior guided byAISAS mode , tiirough the questionnaire survey to build the hotel Weibomarketing effect model with statistical software such as Excel and SPSS19.
0.On this basis, this paper puts forward tiie Weibo marketing effectevaluation index hypothetical model, and then use AHP to build acomplete evaluation system , this system takes the hotels' Weibomarketing comprehensive effect as the goal layer, influence effect,communication effect and transformation effect as the criterion layer,takes Weibo influence, brand influence , interaction effect, fans value,actual trading volume and customer satisfaction as the sub-criterion layer,and takes 14 indexes such as Weibo influence index, brand hot degreesand brand search as the index layer.
Finally, this evaluation index system is applied to Ningbo HowardJohnson Plaza Hotel and Ningbo Riviera Hotel.
Through the observationand data collection of the hotels' Weibo, measure the hotel Weibomarketing effect index with the comprehensive index method.
The resultsshow that these two hotels have little effect about Weibo marketing:
1.Both hotels did not make full use of Weibo to launch various marketingactivities, Weibo marketing is still at a low level, and Weibo marketingdid not make the hotel brand awareness has obvious improvement;
2.Those hotels are not ideal about the number of transmission, commentand praise by Weibo users.
Among their fans, the ratio of certified fans islow, while the ratio of active fans proportion is relatively substantial, andfew interactive activities are organized.
So, how to attract a large numberof fans, and enhance the fans value is an urgent problem;
3.The actualtrading volume is not optimistic.
Although there is a higher satisfaction,customers release very few consumption experiences by Weibo during theinvestigation period.
To some extent, both hotels reflect the problemsexisting in the hotel industry to carry out the Weibo marketing, thus, fortheir marketing situation, this article also brings up some suggestions andcountermeasures: 1.
Accurate positioning, step by step;2.
Grasp thefrequency and the best time on releasing information; 3.
Showpersonalized content;
4.Online and offline marketing activities arecombined together; 5.
Increase effective fans, pay attention to interactwith fans.
KEYWORDS: Weibo marketing; Influencing factors; Effect evaluation;Indicator system
毕业论文英文摘要 篇五
Abstract
As the information technology develops and the social network platform prospers,moreand more information are spreading and shared through the Internet.
According to the uniqueadvantage that social network platform owns, many marketers also see the business andpotential market there.
They are also considering spreading the marketing information throughthis platform in a more efficient way.
The research aims at find out those factors that influence people's online sharing behaviorabout marketing Information on social network sites.
In the literature review, there are studiesanalyzing people's online shopping behavior, or online knowledge sharing behavior.
But thereare few analyzing online marketing information sharing behavior.
This study uses theoriesfrom sociology, ethology, economics and psychology to study the influential factors of onlinesharing behavior.
It's based on the three main variances: Expected Reward from sociology andethology, Cost from economics, and Trust from the psychology but always mentioned underthe internet condition.
These three variances were pided into more dimensions and differentcharacters of the marketing information were matched to them.
We used factor analysis andregression analysis to find out which factors have more influence.
The data was collectedthrough Sina Weibo platform and sample was based on marketing information of rewardingrepost.
It turns out that Trust has the most obvious influence on the online sharing behavior,including dimensions of trust in information source, trust in information content andinstitutional mechanisms (Seal Programs)。 Influence of Cost ranks second,both of the twodimensions are contributive.
Expected Reward has the least influence.
In the end, the thesisprovide marketing suggestions and solutions according to the key factors in a marketinginformation and the study's result.
The conclusion could be applied not only for commercialusage but also for commonweal, education or public opinion spreading.
It also supports SNSplatforms other than Sina Weibo.
All these lead to the conclusion that this study is meaningfulin practise.
Keywords: information sharing; online behavior; information spreading; exchangetheory; trust; rewarding reposts
毕业论文英文摘要 篇六
1. 什么是英文摘要?
ABSTRACT，是用最为浓缩的语言将你论文的核心内容表述出来。删去属于文艺青年的文绉绉的形容词!删去属于二缺青年的“机器译文”!只留下普通、平实的内容。
2. 怎样写英文摘要?
可以按照论文的逻辑结构撰写摘要，如概述、目的、方法、结果、结论、展望的顺序。
概述(30词左右)：用最简洁的语言概括论文内容。例如：This paper is…或 This study focuses on…
目的(30词左右)：用To…就可以了，没有必要使用 in order to 或者 for the purpose of 等较长的表述。
方法(50词左右)：尽可能具体地说明操作的步骤，其中注意时态的使用。常用的词汇有：test,study, investigate, examine, analyze, measure, application 等。
结果(50词左右)：直入主题地摆出结果，如 This paper shows… 或 The results are…
结论(60词左右)：删去类似于“The result of the study showedthat…” 的赘语，逐条罗列出结论。
展望(20词左右)：指出研究对未来的`意义，如 This paper is of greatsignificance in… 或指出不足。
3. 英文摘要有多长?
一般情况下用一段的篇幅完成英文摘要，特殊情况可以分成两到三段，但最好不要超过三段。长度一般为200字到300字之间。
4. 英文摘要用什么语态?
规范的学术文章通常采用被动语态，突出信息。但由于主动语态的表述更为清楚，现在有些地方也要求采用主动语态。
5. 英文摘要用什么人称?
最好不要出现I，we等第一人称代词，而是使用第三人称，如the author等。
6. 英文摘要用什么时态?
摘要的时态以一般现在时为主，表示一种存在于自然界的客观规律。在特殊的情况下可以使用一般过去时或现在完成时，用来表明一定范围内的结论或是某一过程的延续性。描述具体的动作时通常用一般过去时，总结主要的结果时通常用一般现在时。
注意：用paper 做主语来描述论文概况时后面常用一般现在时：This paper aimsto focus on… 而采用study 来描述相同的内容时则常用一般过去时：This study investigated…
7. 一定不要出现什么?
不常见的术语，插图，表格
，数学公式，化学方程式，中文标点，过多的形容词，无关的背景资料，自我评价等。
